Applications overview
- Communicate marketing messages to on-line customers regardless of the mobile application in use: banners, pop-up, sound FX´s, interactive
- Communicate marketing messages to off-line customers on their idle times: Push Wakeup! TM activates Movidilo Action just in time
- Cross-Marketing and Cross-Sale options combining Movidilo Care and Movidilo Fun!
- End-to-end process from marketing actions to commercial results with automation options
- Complement and merge other channels: voice, SMS, MMS, video, games, music
- Advertisement, promotions, interactive and branding applications
- The Movidilo platform allows an interactive response and tracking of the user behaviour towards the campaign enabling follow up actions.
- Retrieve and analyze valuable information from customer base, both from their on-line interactions and off-line behaviours
- Huge range of multimedia and multimodal options supported by the interface enable high-impact marketing campaigns
The Movidilo Marketing solution is a set of tools that allows subtle and intelligent marketing and helps the operator explore mobile marketing possibilities with their customers.
Perfect Portrait
It ensures that advertising is personalised and context aware, and so delivers a good customer experience.
It also allows the carrier to test and develop the most effective placement and content for messages and promotions.
Movidilo Marketing allows carriers to integrate marketing messages within the Fun! and Care solutions to enable very intelligent, elegant messaging.
- Idle screen
- Banner ad
- Within application
Marketing planning can be influenced and campaigns triggered by
- Real time usage
- Historical usage
- Detailed segmentation
Marketing can then motivate the user to
- Make a transaction
- Try a new application
- Send a message
- Visit a website