Business Challenge

Mobile marketing is making inroads into multi-channel advertising strategies, where organizations are jockeying to both attract and retain customers successfully with enticing campaigns. Enterprises now recognize the attraction of mobilizing captivating multimedia campaigns that users can interact with live. The right kind of mobile marketing solution can open up opportunities and leverage this new mobile channel in sophisticated and effective ways to take advertising tactics beyond the reach of other marketing channels such as WAP, SMS, and MMS.

The telco sector, content providers, publicity agencies, media, marketing and advertising companies, fast moving consumer goods (FMCG) companies, and channel partners need to implement well-targeted mobile marketing actions for their end users that are highly interactive, personalized and designed for the mobile interface.

Interactive Mobile Advertising with Movidilo Marketing

At the leading edge for visionary mobile marketing solutions, Movidilo Marketing leverages innovative strategies through the new two-way mobile marketing channel between the consumer and the advertiser. Tight integration with advertising networks for live interactivity and the multimedia user experience delivered together harness this channel most effectively.

The dynamic and multimedia-rich mobile interface with embedded multimodality enables high-impact mobile marketing campaigns, stimulating and captivating end users in original ways from the handset by mixing advertising graphics, promotional downloads, voice recognition, and human agent interactions.

The in-built capacities for consumer behaviour tracking and analysis drives fine-tuning of mobile marketing actions based on customer segmentation. Consumers are empowered with novel and unprecedented user-defined personalization and preferences which opens up the possibilities for non-intrusive marketing tactics.

All these features together increase the leverage for well-targeted cross-marketing and sales opportunities with the advertising networks in this solution, either stand alone, or together with Movidilo Care and/or Search & Fun!

Key Benefits and Highlights

  • Simplicity and usability: with the right marketing content in an intuitive interface.
  • Compelling user experience in a highly visual and friendly multimedia-rich environment.
  • Two-way interactive channel: between users and advertisers enabling live communication, context-aware follow-ups and calls to actions.
  • Intelligent management of user responses and campaign acceptance.
  • User behaviour tracking: powerful analytics for more targeted marketing and advertising.
  • Configurable segmentation and personalization: based on user experiences and existing customer data.
  • Enables cross-marketing opportunities: in new and existing mobile services.
  • Raised brand awareness and competitive edge: with better targeted advertising and marketing.
  • Higher return on marketing: from an empowered interface with improved customer segmentation and marketing intelligence.
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